The "Ways of Seeing"
At last week, Our class has watched a series of documentary about “ The ways of seeing”. Although each documentary were just a 5 to 10 minuets, yet it is great influential video, the whole documentary confronts several important aspect of art. The video compares the art history relating to Publicity in Ways of Seeing. He explains oil paintings concerning class, race, gender and ethnicity. They under the same philosophy but in difference direction. Then, he discussed how publicity used the concept, idea, positioning and models of the oil painting which to apply the products itself. This process were transform the result is enviable. This state of being envied constituted glamour. Glamour can not exit without personal social envy being a common and widespread emotion. Publicity change our life, our thinking, lack of money means lack of glamours, faceless, non existence and inadequate. Publicity urging each of us to buy more, have that product, have that live. All it does want to each one of us that we are not enviable enough – yet could be.
At last, The documentary shows argues the incoherence contents page of the magazine. The juxtaposition of images was not planned. What we need to realize is what such contrasts reveal about the nature of publicity.
The video of “Ways of Seeing” is an extremely valuable documentary, which offer great insight into artwork, particularly the differences between photographs and oil paintings. The critical analyze of culture,values of traditional. All let us to see the world with new eyes to greater understanding of the image around them. Eventually, The relation between what we see and what we know is never settled.
